Design for Non-Designers, Part 3

Before a designer starts working on your project, the two of you will need to have a design briefing: a conversation focusing on the parameters and goals of the design. To ensure a successful design briefing, make sure you spend some time preparing for it. (more…)

Promotion Ideas for Authors

As an author, you probably see promoting your book as an ongoing activity. Having a marketing plan with specific steps and goals will help. Learning from other authors’ efforts is another key to success. And part of the formula is to start promoting your book as early as possible, even before publication. (more…)