As an author, you probably see promoting your book as an ongoing activity. Having a marketing plan with specific steps and goals will help. Learning from other authors’ efforts is another key to success. And part of the formula is to start promoting your book as early as possible, even before publication.
Here are three ideas for promoting your book, starting before it’s even available for sale.
Debby Irving, a current Trio client and author of the forthcoming Waking Up White, and Finding Myself in the Story of Race, has already started blogging on the topic of anti-racism. Her book isn’t out until January 2014, but her blog is generating interest in both her book and her presentations.
2. Create a book trailer
Monica A. Coleman, whom Trio helped publish her book Not Alone: Reflections on Faith and Depression in 2012, created a book trailer (scroll down the page to see the trailer) that effectively conveys the themes and message of the book. The photo on the book cover, depicting a person looking out a window, served as inspiration for the story in the trailer.
3. Maintain a Facebook page
Peter Savodnik, whose book The Interloper: Lee Harvey Oswald Inside the Soviet Union Trio copyedited for Basic Books, created the Historic Oswald Facebook page. Before the book was out, the page provided interesting historical trivia about Oswald and his time, linked to current dates. Now that the book has been published and is beginning to be reviewed, the page provides ongoing information about the author’s appearances and favorable reviews, like the book’s selection as a New York Times Editors’ Choice for its “incisive study of a pivotal sojourn.” Savodnik creatively uses social media to intrigue readers about the background and themes of his book, particularly appropriate at the occasion of the fiftieth anniversary of the assassination of JFK.